About Us

Established in 1903 by William S. Harley and Arthur Davidson in Milwaukee, Wisconsin, Harley - Davidson has since become an indelible part of American and global culture.

The brand's journey began humbly in a small shed, where the founders' passion for mechanics and innovation led to the creation of their first motorcycle. Their early success in races and practical applications, like police and military use, quickly built a reputation for reliability and power. The introduction of the iconic V - twin engine in 1909 was a game - changer, setting a new standard for motorcycle performance.

Over the years, Harley - Davidson has weathered numerous challenges, from the Great Depression to intense competition from foreign manufacturers. It not only survived but thrived, adapting and evolving its product line. For instance, during World War II, providing motorcycles to the military solidified its status as a symbol of toughness and dependability.

Harley - Davidson's culture is deeply rooted in the values of freedom, individuality, and adventure. The formation of the Harley Owners Group (HOG) in 1983 brought together enthusiasts worldwide, fostering a sense of community. Riders donning leather jackets, hitting the open road on their Harleys, have become an enduring image of freedom and rebellion, reflected in countless movies, music, and popular culture references. The brand's classic design elements, such as the distinctive roar of its engines and the sleek, muscular look of its bikes, have made them highly recognizable and sought - after, not just as vehicles but as statements of personal style and a love for the open road.